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    • All Posts
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    What do YOU call a Sales Lead?  And  lead terminology you should avoid!
    Craig de Prez
    • Jul 6, 2021
    • 17 min

    What do YOU call a Sales Lead? And lead terminology you should avoid!

    130
    Marketing’s brand is broken: we need a relaunch
    Craig de Prez
    • Aug 28, 2020
    • 6 min

    Marketing’s brand is broken: we need a relaunch

    150
    Laying the correct foundations to optimise an Account Based Marketing (ABM) Strategy
    Craig de Prez
    • Aug 28, 2020
    • 4 min

    Laying the correct foundations to optimise an Account Based Marketing (ABM) Strategy

    270
    Enable sufficient resource to nurture all leads through the funnel
    Craig de Prez
    • Aug 28, 2020
    • 1 min

    Enable sufficient resource to nurture all leads through the funnel

    60
    What to do when a single 'cold call' finds a company down to the 'Final Two' in an evaluation
    Craig de Prez
    • Aug 27, 2020
    • 2 min

    What to do when a single 'cold call' finds a company down to the 'Final Two' in an evaluation

    110
    The definition of a Lead versus a Prospect
    Craig de Prez
    • Aug 27, 2020
    • 2 min

    The definition of a Lead versus a Prospect

    150
    Converting Leads to 'Sales-Ready' Appointments
    Craig de Prez
    • Aug 27, 2020
    • 2 min

    Converting Leads to 'Sales-Ready' Appointments

    70
    Quality of Sales Leads vs. Volume!
    Craig de Prez
    • Aug 27, 2020
    • 2 min

    Quality of Sales Leads vs. Volume!

    40
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      Reflex IT Marketing

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      Contact : +44 (0)1423 202201

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      United Kingdom

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