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Passionate about High-Quality Demand & Lead Generation that is 'BANT+SR' compliant for IT & Technology Providers

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What do YOU call a Sales Lead? And lead terminology you should avoid!

What do YOU call a Sales Lead? And lead terminology you should avoid!

What do YOU call a Sales Lead? And lead terminology you should avoid!

Craig de Prez

Jul 6, 202117 min read

Marketing’s brand is broken: we need a relaunch

Craig de Prez

Aug 28, 20206 min read

Laying the correct foundations to optimise an Account Based Marketing (ABM) Strategy

Laying the correct foundations to optimise an Account Based Marketing (ABM) Strategy

Laying the correct foundations to optimise an Account Based Marketing (ABM) Strategy

Craig de Prez

Aug 28, 20204 min read

Enable sufficient resource to nurture all leads through the funnel

Enable sufficient resource to nurture all leads through the funnel

Enable sufficient resource to nurture all leads through the funnel

Craig de Prez

Aug 28, 20201 min read

What to do when a single 'cold call' finds a company down to the 'Final Two' in an evaluation

What to do when a single 'cold call' finds a company down to the 'Final Two' in an evaluation

What to do when a single 'cold call' finds a company down to the 'Final Two' in an evaluation

Craig de Prez

Aug 27, 20202 min read

The definition of a Lead versus a Prospect

The definition of a Lead versus a Prospect

The definition of a Lead versus a Prospect

Craig de Prez

Aug 27, 20202 min read

Converting Leads to 'Sales-Ready' Appointments

Converting Leads to 'Sales-Ready' Appointments

Converting Leads to 'Sales-Ready' Appointments

Craig de Prez

Aug 27, 20202 min read

Quality of Sales Leads vs. Volume!

Quality of Sales Leads vs. Volume!

Quality of Sales Leads vs. Volume!

Craig de Prez

Aug 27, 20202 min read

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